How bout them Avs? They set yet another record for attendance last night against the Coyotes. Their 11012 butts in the seats is the worst showing ever for the team. Many of you may wonder how this could happen with the Avs being the best team in the Western Conference. Yes, the economy can be to blame for part of it, but there’s much more to it than that.
You usually hear about a Stanley Cup hangover affecting a team the next season, but a poor showing the year before is most definitely going to affect the current year. Any casual fan isn’t going to immediately turn to optimism this early in the season. The team is going to have to ride these good fortunes for more than a month to get more than the hardcore fan excited.
The Avalanche were spoiled for quite a few years. The product on the ice sold itself. Guys like Patrick Roy, Joe Sakic, and Peter Forsberg were instant household names in Denver all thanks to a first-year championship and consistent success after that. Now that the big names have moved on and the team isn’t in the limelight, marketing can no longer be an afterthought. Yes, there are billboards all over town with “The Avalanche Experience” plastered on them, but that experience doesn’t have a name anymore. The team could learn from their roommates, the Denver Nuggets, who also have billboards all over town. The big difference is that their ads feature the players on the team. It’s much more effective. One big step the team/ownership has taken is using their own ticketing company, Ticket Horse, to sell seats. These guys are MUCH better than Ticketmaster and their fees are much cheaper.
The Coyotes Curse
The Phoenix Coyotes have never been a huge draw, and probably won’t be for a while. Couple that will the absolute circus their ownership is right now, and you have a team that doesn’t get much respect. With everything else that’s keeping people away from Pepsi Center, bringing in a lackluster team is the straw that breaks the camel’s back. I’d much rather spend my money to see a team like Detroit or Washington than a team that’s got the problems that Phoenix does. The Yotes aren’t the only team that causes this phenomenom, but they are the perfect example of it this season (*cough*Panthers*cough*).
To close, here is some photographic evidence on how empty it really was last night at the Can.
This is where my ticket was:
This is where I watched the game: